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Service

Service Design

Looking at every step the customer needs to take

Overview

The screen is only part of it. There's signing up, getting help, paying, and all the steps in between. I'll map out the whole experience your customers go through, then smooth out the rough spots that quietly send people away.

How I approach it

  1. Map how it works now

    I lay out every step a customer takes, plus the people and systems behind them, so we can see where things break down.

  2. Find where it hurts

    Looking at the numbers and talking to the people on the front lines, I find the moments that lose customers or pile up support calls.

  3. Design how it should work

    I rework the whole journey, what customers see and what happens behind the scenes, so the fixes hold together.

  4. Roll it out in steps

    Changes land in sensible steps you can measure, instead of one big risky switch-over.