Case Studies
How the work unfolds
I tell these stories the honest way: what we expected, what we tried, what we got
wrong, and how we changed course because of it. Real businesses, one tested step
at a time.
The work
Case studies you can learn from
Walk-throughs of real projects, from the first questions to the result that worked
BioPrecision
Morgantown, WV
In progress
A clearer experience for their athletes, built to grow as their data does
They shipped a first version, found real traction, and watched their dataset grow by the week. I'm helping them turn that into a clearer V2, and a clear picture of what the product becomes as it grows.
- Digital Strategy
- UX Research
- Service Design
- + 6 more
Our approach
What you'll see in each one
Good design is a loop we run until the thing works for the people using it. Here's the loop you'll see in every case study.
- Discovery We find out what people need
- Our theory We form a hunch about what will help
- We test it We design, build, and put it in real hands
- Right and wrong We're honest about what held up and what didn't
- We shift We change course based on what we saw
- And again We repeat for as many rounds as it takes
Want this kind of careful work on your project?
Tell me where your customers get stuck, and I'll show you how testing each step
keeps the guesswork out of it