About
Design that's really about people
What I believe
A few things I really believe
The stuff that shapes how I work
People before pixels
I design alongside the people who'll use it. What they need comes first, and the design follows from there.
Evidence over opinion
Taste isn't a plan. I test and measure, so the decisions come down to what people do, not the loudest voice in the room. And never just mine.
Built to fit
Good design is about the fit between people and the thing they're using. I shape that interaction so it feels obvious, and so it works for more people, not just some.
A data-driven process, start to finish
I don't guess. I work right alongside you and let what people do guide the work, from the first question to long after it's live.
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Research first
I start by learning your customers and what's getting in their way, before any design happens.
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Tested with real people
Ideas get tried out with actual people, so we know they work instead of hoping they do.
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Measured after launch
Once it's live, I look at what people do and what needs another pass.
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Better over time
The work keeps improving as we learn. I don't ship it and walk away.
Local roots
Part of West Virginia's growing tech scene
A native West Virginian, based in Fairmont and working with people across the state
I'm a founding member of TechConnect West Virginia, a community working to grow tech across the state. It keeps me close to the people building good things here.
When a project needs something beyond what I do, that network usually has the right person for it. If I can point you their way, I'm glad to.
