About
Design in service of people
What I believe
Principles that guide my work
A few convictions shape everything I do.
People before pixels
I design with the people who'll use the product. Their goals, context, and constraints come first; the interface follows.
Evidence over opinion
Taste isn't a strategy. I test, measure, and iterate so decisions rest on what people actually do — not on the loudest voice in the room (and never on mine alone).
Accessible by default
An experience that excludes people isn't finished. I build to WCAG 2.2 and EN 301 549 from the start, so everyone can take part.
A data-driven process, end to end
I work as an extension of your team — embedded, transparent, and focused on outcomes you can measure. From discovery research to shipped, instrumented features, every engagement is built to earn its keep. And because it's just me, you'll always work with the person actually doing the work — never a hand-off to someone you've never met.
- 10+
- years designing digital products
- 8
- complementary disciplines
- AA
- the accessibility bar I design to, minimum
- 100%
- of decisions backed by evidence
Local roots
Part of West Virginia's growing tech scene
Based in Fairmont, invested in the whole state — not just my own corner of it.
As a founding member of TechConnect West Virginia, I want to see local teams win on their own terms. I build for everyone first, and treat UX as the groundwork — surfacing friction and failure early, before small problems get expensive.
When something falls outside my wheelhouse, my network usually doesn't. I'll point you to the right person or resource, so you're never stuck.