New Product MVP

When to reach for this guide

Reach for this when you're building something new and want to test the risky assumptions before you spend time and money building it.

How to use it

1. 1

   Frame the bet (week 1)

   Write the discovery brief, surface your risky assumptions, and turn the problem into 'how might we' questions.

2. 2

   Shape the solution (week 2)

   Check the fit with a value proposition canvas, sketch concepts and flows, then prioritize what makes the first version.

3. 3

   Prototype and test (weeks 3-4)

   Build a prototype and put it in front of users before you commit to building the real thing.

What each piece does

Project Discovery Brief

Set the goal, the audience, and what success looks like.

Assumptions & Hypotheses Map

Surface what's risky and unproven, and plan how to test it.

How Might We Worksheet

Turn the problem into solvable design questions.

Value Proposition Canvas

Check the fit between what you're offering and what people need.

Sketching & Flows

Generate concepts and map the path through the task.

Prioritization Matrices

Decide what makes the first version, and what waits.

Usability Test Guide

Test the concept with users before you commit to the build.