Know-Your-Users

When to reach for this guide

Reach for this when you're guessing about who your users are and want real evidence before you design for them.

How to use it

1. 1

   Frame what to learn (week 1)

   Write the discovery brief, then talk to 5 to 8 users with ready-made interview scripts.

2. 2

   Confirm and synthesize (week 2)

   Run a survey to confirm the patterns at scale, then cluster the findings into named themes.

3. 3

   Map the experience (week 3)

   Build an empathy map for each user type and a journey map of the end-to-end experience.

What each piece does

Project Discovery Brief

Frame who you think you're for and what you need to learn.

Interview Script Templates

Talk to stakeholders and users with ready-made scripts.

Survey Question Bank

Confirm the patterns you heard, at scale.

Empathy Map Canvas

Synthesize one user type from what you gathered.

Affinity Mapping & Synthesis

Cluster all the findings into named themes.

Journey Map & Service Blueprint

Map the end-to-end experience and where it breaks.