Audit & Quick Wins

When to reach for this guide

Reach for this when your site mostly works but something feels off, and you want clear answers in about a week instead of a full project.

How to use it

1. 1

   Score the experience (days 1-2)

   Run the Heuristic Evaluation Scorecard and Accessibility Quick-Check to surface where people struggle and where the site shuts people out.

2. 2

   Audit the content (day 3)

   Use the Content Audit to flag what's redundant, outdated, or orphaned.

3. 3

   Scan the competition (day 4)

   Benchmark against the alternatives with the Competitive Analysis Matrix.

4. 4

   Rank and write up (day 5)

   Pull every finding into one ranked action plan with the Prioritization Matrices. That ranked list is what you walk away with.

What each piece does

Heuristic Evaluation Scorecard

Score the experience against ten well-worn usability principles, so problems read as concrete issues instead of hunches.

Accessibility Quick-Check

Catch the most common, highest-impact barriers that lock people out.

Content Audit

Find the redundant, outdated, and orphaned content hiding on the site.

Competitive Analysis Matrix

Benchmark against the alternatives to see where you lead and where you lag.

Prioritization Matrices

Rank every finding by impact and effort, so the quick wins rise to the top.